In 1991, Blayne Lastman, resurrected the Bad Boy name and reputation. Inheriting his father Mel’s gusto, Blayne beat all odds and went on to implement an innovative strategy that would later be replicated by many in the industry. His eclectic ideas and gimmicks infused shoppers with excitement and captured an enormous amount of media attention catapulting Bad Boy’s popularity through the roof!

His business expertise is surpassed only by his dedication to community. Together with his wife Adrienne, they have devoted themselves to various praiseworthy causes, including full commitment, from the beginning, to Chabad on the Avenues vision. But the Lastman’s were still not content; they insisted on inspiring their children Samantha and Bradley to follow in their charitable ways.